Through friendship and opportunity, owner Manny Soin and his team built a successful business. After a career change, Manny decided it was time to pursue jewelry during the increase in gold prices in 2009.ย He started a highly successful gold buying business, which evolved over time with custom jewelry design, and eventually the Middleton, WI storefront in 2013. He attributes the success of the business to having the right people on the team and the amazing support of his loving family.