We're all About YOUR Experience!

How We Got Started

Through friendship and opportunity, owner Manny Soin and his team built a successful business. After a career change, Manny decided it was time to pursue jewelry during the increase in gold prices in 2009.  He started a highly successful gold buying business, which evolved over time with custom jewelry design, and eventually the Middleton, WI storefront in 2013. He attributes the success of the business to having the right people on the team and the amazing support of his loving family. Logan, our master goldsmith, and Stephanie our extraordinary CAD designer, have been pillars to this business.


Community Commitment

At Middleton Jewelers, our commitment is to provide comprehensive jewelry services at reasonable prices, delivering a 5 star jewelry experience like no other.


High Tech, High Touch


Our team sees technology as a way to improve the customer experience. From new, interactive displays to 3D modeling and CAD design, we work constantly to improve the way we sell and the way we interact with our customers.